As tech leaders are curious people and interested in everything tech-related, their mind is not fixed on one area – but rather on an idea. The idea is that they can put their skills and experience to use and provide value to communities and people worldwide – a vision that can drive communities forward. And one such tech leader is Ed Alford, the CTO of New Look, who sat down with me for a short but deep chat that involved it all – from the start of his career, through his development as a leader, and into the now – on what his company is doing – and also the future.


The best two phrases that you can keep reminding yourself is, I don’t know, and I need help.

Ed Alford 

Key takeaways from the podcast: 

  • Remember that as leaders we’re not ‘in charge of people’, but ‘we have people in our charge’, meaning we have to take care of them, and that’s our main job. 
  • Omnichannel Experience 
  • How vision is the one thing that can give you the drive to move forward no matter what

TLDR: Straight to the point

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