Podcast – Episode 38:
Making businesses more human one video at a time
CTO and co-founder of Wistia shares the startup journey
Many enlightened businesses work hard to make their brands and relationships with their customers stronger and more human, and that’s exactly what Wistia does. For those who think that’s obvious, well, there are many businesses out there that do the exact opposite. Either intentionally or unintentionally.
The CTO and co-founder of this interesting startup joins us to share his leadership learning and the importance of building that human face of the business one video at a time. With the bonus of making the process super easy and effective.
“An obvious thing nowadays, like video is a way to connect with people. It’s a very emotional medium.”
The key takeaways from the conversation with Brendan are:
- Creating the right funding model for your startup can have a positive impact on the way you run and do business
- Learning from Brendan’s reflections of leading through tough decisions (tapping into the wisdom of the organization)
- Leading with remote teams and making sure they become autonomous and effective development machines
- Especially getting the decision making and set of power closer to the cross functional teams doing the work
TLDR: Straight to the point
(Quick Links)
We all live busy lives, and sometimes a long podcast is too much of a time-footprint for our busy schedules. So, to help you get to the bit you’re more interested in, use our table of contents below. Quick links to help you get straight to the point.
2. Introducing our guest Brendan Schwartz
3. Bringing the human element on display
4. The trick to bringing the human element to the brand (keeping it real and relatable)
5. Don't try too hard to pretend to be something you are not
6. Brendan’s transition to becoming a tech leader
7. Lessons to aspire other tech leaders
8. COVID times
9. Leaning around the leadership through rough times (COVID)
10. Making the decision about COVID-19
12. Augmented reality
13. Wistia’s Customers
14. Encouraging people to stop thinking and start doing
15. Brendan's leadership style
16. Creating the best performing teams
17. Brendan's wish to the tech genie
18. Brendan's key takeaways from the podcast
19. TC's key takeaways from the podcast