Podcast – Episode 33:
The art of digital experience – Making big brands like Google, Shell, BP, Facebook more desirable
User-experience is the new brand
In this information-obsessed modern world, marketing takes on many forms. And a word that gets banded around a lot (and quite rightly) is brand. For Omobono, the brand isn’t just logos and fancy billboards; it’s more than that. The CTO from Omobono, Marcus Lambert, joins us to tell us about its importance and how an organization’s brand can be enhanced digitally.
“Be transparent and be honest. Your job as a leader is to get the best out of the individuals and your team as a whole.”
Marcus also talks about his leadership and how he works hard to keep to the foundations of Agile (the values and principles), creating a high trust environment through transparency. Knowing what is happening, what will be happening, and knowing each other thoroughly is a recipe for success.
Key takeaways from the podcast are:
- Organizational trust layered into every nook-and-cranny of the business is the key to lasting transformation. (Omobono’s story around this is a must-hear – truly inspiring!)
- Transparency creates clarity. It is a simple, sometimes painful, quite powerful tool that all establishments need to embrace for better leadership throughout the org.
- The lessons learned from oscillating between small companies and large corporates and back again.
TLDR: Straight to the point
(Quick Links)
We all live busy lives, and sometimes a long podcast is too much of a time-footprint for our busy schedules. So, to help you get to the bit you’re more interested in, use our table of contents below. Quick links to help you get straight to the point.
2. Introducing our guest Paul Clarke
3. The transition from a startup into the corporate world
4. The story of Omobono
5. The clients of Omobono
6. The creativity of creating excitement around 'boring' products
7. What does Marcus's day as a tech leader look like?
8. Marcus's leadership style
9. Marcus's advice for tech leaders out there
10. Building trust among the team
12. How does Marcus manage his teams remotely during COVID 19?
13. What does Marcus miss the most during these times of working remotely?
14. The company's engineering challenges
15. UX and when to stop testing?
16. What keeps Marcus up at night as a tech leader?
17. Marcus's book recommendations
18. Marcus's tech leaders wish to the tech genie
19. Marucs's key takeaways from the podcast
20. TC's key takeaways from the podcast