One of our founders and CEO Branislav Gjorcevski sat down with “Picante Today” and talked about his beginnings in the IT Industry, what drives him forward and how he envisions the future of IT Labs.

PICANTE Media: Let’s start with some questions about yourself, Banne. It is great to hear top entrepreneurs talking about themselves. Tell us the highlights of your life and career so far. Our readers would love to hear it.

Branislav (“Banne”) Gjorcevski: That is a great question. ?I think my biggest highlights were all results of my personal transformation, whether I was aware of those transformations at the time or not. Those transformative events take you into the next level of growth and result in a big milestone where opportunity meets the effort, or as people say, “I got lucky”. I was lucky enough to create one of the first online social networks, back in 1999, to help European artists present themselves to the world. That launched my career in online tech. I was lucky enough to start IT Labs in times when Web 2.0 was a big deal in California. I was lucky enough to work with amazing clients that have been with us for over a decade. I’m lucky enough to be surrounded by a team of amazing people that would do anything to help clients’ business. And so on…

PM: You have been a serial entrepreneur, starting from 2005 with IT Labs in 2006. What would be your one advice to the wannabe entrepreneurs?

BG: Be true to yourself about what your strong suits are and, more importantly, what your weak points are. Then find experts in the areas where you lack. Let customers lead the way, not your ‘intuition’. When you become a bigger company, then you can rely on ‘intuitive approaches’. Purpose first, services and product second. Always go the extra mile to help your market…customers will notice that and never leave you. Sleep as much as you need, not less, not more. Start with a healthy mind and spirit. That will give you the foundation for productivity.

To read the complete interview, click here