The Importance of Web Application Security Testing

Today, millions of web applications exist to make our lives easier and much more interesting. We can shop online, pay bills, chat with friends and relatives, or communicate with people all over the world who have the same hobbies and interests as ours… Web applications make us feel as if we can make everything we imagine happen on the web.

But not all of us have the same perception of those applications.  The reality is that there are always “malicious” attackers trying to destroy the web “paradise” by attacking web applications and stealing data. That means that John and Jane Doe, who communicate and share information, are almost never alone. The “malicious” Eve is always lurking, waiting for the perfect moment to attack.


SECURITY TESTING

In order to develop secure applications, it is necessary to use a security development lifecycle. Security should be considered and tested throughout the application project lifecycle, especially when the application deals with crucial information and data that is of great importance. Web application security testing is a process that verifies that the information system protects the data and maintains its intended functionality. It involves an active analysis of the application for any weaknesses, technical flaws, or vulnerabilities.  The primary purpose is to identify the vulnerabilities, and subsequently repairs them. The six basic security concepts are:

  • Confidentiality – Information should be accessible to only those with authorized access
  • Integrity – A measure intended to allow the receiver to determine that the information which it is providing is correct
  • Authentication – Establishes the identity of the user
  • Authorization – User should receive a service or perform an action for which he has permission
  • Availability – Information and communication services should be ready any time, as needed
  • Non-repudiation – Prevent later denial that an action happened

 

WHAT IS SO DIFFERENT ABOUT SECURITY

Security testing is a critical challenge for test engineers. They face the problem of insecure software, which is perhaps one of the most crucial technical problems of our time.  It’s difficult to make software behave correctly in the presence of malicious attacks.

The test engineers who perform security testing need to understand the specifications and logic implemented in the application, and must examine all possible scenarios under which the application can be cracked. This is extremely difficult.
They’re required to have excellent knowledge, but also be able to play the role of creative hacker in order to predict their steps and protect the application.

 

Author:
Natasha Urdovska,
Quality Assurance Engineer


What You Need to Tell Your Expert for Effective SEO

SEO has always been one of the best ways to invest your online marketing money for long-term effects. The challenge is that investments in SEO are long-term ones, and you won’t see the results nor the ROI overnight. This is the first thing that a good SEO expert should tell you.

So what can a business owner do to speed up their SEO results and get the benefits rolling faster? The answer is: tell your SEO professional all the right info about your products and services and your business development plans.

DESCRIBE YOUR BUSINESS

Explain what it is that you do or sell and how this service or product is helping your clients. Then discuss the problems and needs of your clients and how they are searching online to find a solution to their problems. This is the first step to an effective Keywords Analysis and Target Audience Definition.

OUTLINE THE BUSINESSES YOU CONSIDER AS COMPETITORS AND WHY

It is very helpful if you can identify and say who your direct and indirect competitors are. This will help the SEO expert determine what sort of competition you’ll be dealing with, investigate their SEO strategies, and learn based on the competitors’ website performance. After all, when Google finds and indexes your website, it will be comparing it to your competitors’. As a result, knowing your competition is just as essential for SEO as it is for every other aspect of sales and marketing.

NAME THE GURUS IN YOUR LINE OF BUSINESS

Being aware of the people or companies that can influence your target customer is also very important, especially for the promotions that will be following the on-site SEO set up. Sometimes these influencers can be top bloggers in your industry, reviews sites, or even your customers. This information with help the SEO person find the best places online to create backlinks and promote your business. Additionally, an experienced online marketer will be powerful enough to discover similar influential people and websites that you may have not been able to find.

EXPLAIN YOUR WEBSITE STRUCTURE AND PURPOSE

If you’re able to explain how your website was created, the SEO person will be able to investigate the on-site SEO elements faster and easier. Always ask for an SEO Audit that will include on-site analysis and recommendations. If you’re not tech savvy, connect your SEO consultant with your development team and let them share information. Sometimes SEO people send recommendations that will affect and change the website structure. The websites that are created without the involvement of a SEO professional from scratch tend to lack some elements that are essential for search engine optimization.

SEO cooperation, as with any other business relation, requires communication and information sharing from both the business owner’s side and the SEO professional’s side. Communication and an honest approach are essential for both sides, since the success of your business online is the most relevant recommendation for every SEO professional.

 

Author:
Biljana Dimovska,
SEO Expert


TalkMarkets Hits 1.000.000 Page Views!

As the holiday season approaches, we have another great success to celebrate. TalkMarkets, one of our largest partner projects, has proudly reached 1.000.000 page views. As a token of gratitude, Mr. Boaz Berkowitz, TalkMarkets CEO, congratulated us and sent a special thanks to the TalkMarkets team here at IT Labs for all of their dedication and hard work.

TalkMarkets started as a project back in 2012 when we noticed how all other financial news-related sites were presenting the same information in the same manner to all of their visitors. So we asked ourselves: Why? Why present the same information to everyone when not all readers have the same preferences. So we came up with an idea to create a news aggregator that delivers information and advice to users based on their knowledge level, specific interests, and needs. That’s how TalkMarkets was created.

Over the last two years, we enhanced the user experience, got over 1,000 registered users, built up a base of authority writers and financial analysts to express their opinion and findings, and we reached over 1.000.000 page views.

Congratulations TalkMarkets! We’ll make sure you keep growing!

 


amazon

IT Labs Becomes APN Standard Technology Partner

It Labs LLC, a software solutions provider company, is proud to become an APN Technology Partner, as part of the global AWS Partner Network.

As for the recent APN Technology Partner status, the company’s CEO Branislav Gjorcevski said: “We constantly strive to enhance the services to our clients and partners, providing complete solutions including consultancy, technology strategy, business analysis, technology solutions, solutions implementation, reliable and flexible cloud solutions and other related technology services. The partnerships that we have with companies such as Amazon Web Services are crucial for our company’s growth and for our clients’ success. We value our clients’ business and we will do what it takes to meet and excide their expectations. Their success is our success.

The Amazon Partner Network (APN) is a global program helping technology partners successfully build and deploy their cloud based solutions.